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Hey, Julaine here...
Like many people, I started my career motivated to satisfy my desire for money, power, and recognition.

I later learned that without knowing God's purpose for your ambition, your ambition will motivate you to ignore the voice of God. No bueno!

As business leaders in God's economy, we rely on our good ideas and resourcefulness for success. However, unlike typical leaders in the world of business, our intentions should be inspired by God's ideas and ongoing presence so we build companies in accordance with God’s plans and purposes.

I've learned that other than that very nuanced but important difference -  the source of our inspiration, - a leader’s behavior in Babylon and a leader’s behavior in God’s economy can be the same in many ways.

I define Babylon as any system used to create economic wealth that excludes God's plans from the purpose.

God is calling us out of Babylon!

"And I heard another voice from heaven saying, 'Come out of her [Babylon] my people..." Revelation 18:4

 It's easy to slip into a mindset of building wealth in Babylon instead of being led by God to build wealth with integrity in God’s economy. In both cases, you need to be focused, determined, smart, a risk-taker, big thinker, and ambitious.

You need to:

  • Understand business and business models
  • Know how to make and manage money
  • Sell your products and services
  • Read financial reports and analyze trends
  • Understand your market and your industry
  • Build relationships with people

So...what does it take to come out of Babylon?

That is the question that inspired me to develop a plan.

A S.O.U.L. plan

is an acronym for Strategic. Objectives. Uplifting. Life.

I've learned  3 concrete lessons that helped me re-prioritize my life’s ambition and align it with God's plan and purpose for my life.

I call these "SOUL Lessons"...

SOUL Lesson 1 -

Shift Your Identity

  • When we anchor ourselves in Christ and discover what God wants us to do with our lives--then success will follow  because the pursuit of God’s purpose is more powerful than any obstacle or challenge that comes along the way.
  • This is the first step to experiencing freedom, energy, and abundance in business and life. Anchor yourself in your relationship with God, and you will discover a purpose for your company that's connected to His love, plan & destiny for you!
  • When you shift your identity, you’ll discover a higher motive for being in business(S.O.U.L. Plan Objective #1)
SOUL Lesson 2 -

Build A Business in God’s Economy

  • God’s economy is a system (e.g. organized set of interrelated ideas and principles) that develops people's capacity to thrive in every aspect: spiritually, financially, socially, and environmentally. 
  • God's economy is God’s plan for the distribution of resources that fulfills God’s purposes, and therefore, God’s economy includes business models, structures, and principles for creating wealth.
  • And when you are motivated by a higher purpose to build your business in God’s economy, you’ll follow higher standards when running your business. (S.O.U.L. Plan Objective #2)
SOUL Lesson 3 -

Be A Generous Leader

  • A generous leader is the type of leader every business and the world needs. They have a deep God-centered “why” for doing business, and they build their business in God’s economy following the S.O.U.L. Plan standards of generous leadership. Their leadership behaviors are seasoned with love and acts of authentic generosity.
  • When you’re a generous leader, you use business to make a profit and make a difference by uplifting life.
  • Generous leaders set their intentions to fulfill higher uses for business profits. (S.O.U.L. Plan Objective #3)

These 3 lessons changed my perspective on the purpose for business and motivated me to align my ambition for creating wealth with God's purposes. I learned how to come out of Babylon!*   So...

  • I formed a mentorship “beta” program to share these lessons with others.
  • 10 people signed up for the beta cohort, and I’m happy to say that we completed the training with a 100% success rate.
  • One business owner who implemented their S.O.U.L. Plan 3x'd his revenues to $1.2M in 18 months!! The feedback I got inspired me, and it told me I was on to something.

* "I heard a voice from heaven saying, 'Come out of [Babylon], my people...' " Rev 18:4

I know I’m called to teach this “soul” plan to others, which led me to create the 12-week S.O.U.L. Plan Business Coaching program.

Here's what you'll get:
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The S.O.U.L. Plan Business Coaching program is powered by our Purpose Passion Profits Bundle.  It includes weekly live training, workbooks, and additional materials you need to become a more effective business leader.

12-week S.O.U.L. Plan Business Coaching

A fully immersive, 12-week business coaching program delivered both live and on-demand.

Here is the breakdown for each week. The order is subject to change during the course:

  • Week 1 - Introduction to the Business Model Canvas®
  • Week 2 - Business Model, Value Proposition, and Business Environment
  • Week 3 - Assessing Your Business Model Design
  • Week 4 - Playing With the Numbers
  • Week 5 - The Business Case for Purpose
  • Week 6 - Know Who You Are
  • Week 7 - Make Your Business God's Business
  • Week 8 - Create Shared Value By Doing Good Works
  • Week 9 - Set the Right Tone at the Top of Your Business
  • Week 10 - Take Care of Your Personal Finances
  • Week 11 - Your Personal Impact Investment Policy
  • Week 12 - Becoming a Certified G Corporation

Plus, these amazing bonuses:

Bonus 1: Purpose Passion Profits Ebook

Julaine's book, Purpose Passion Profits, is a precise roadmap for building a for-profit company that is not only rewarding and profitable, but fully grounded in your life’s purpose. It is a proven methodology that is specifically designed for today’s business woman. However, woman or man, you’ll find yourself in its pages and emerge with a practical plan for unlocking your own massive potential for igniting your inner passion to build a purpose-inspired organization that will not only impact your bottom line, but your customers, employees and the world around you. 

Bonus 2: S.O.U.L Plan Templates

Use the templates to document your journey out of Babylon, including your statement of intrinsic purpose and purpose beyond profit, take the online version of the generous leader’s assessment, calculate distributable profit and document your personal impact investment policy.

Bonus 3: Strategic Planning For Small Business Course

8 recorded training videos covering the application of practical business principles in the following areas:

1. Business Vision & Mission
2. Legal Entity Structure
3. Raising Capital
4. Introducing the SWOT Analysis
5. Getting to Know Your External Business Environment
6. Assessing Opportunities & Threats
7. Understanding Your Internal Business Environment
8. Maximizing Your Strengths & Minimizing Your Weaknesses


Bonus 4: G Corp Certification

When you become a certified G Corp, you have lifetime membership in the Incubator alumnae community, and access to a vetted network of seasoned consultants: sales/marketing/tax/bookkeeping/trademark attorney/business formation.

Plus you’ll receive discounts on life coaching with the Vivacious Vibe Guide, and accounting onboarding services with Ametra Advisors

You get all of this IN ADDITION to being a lifetime member of the S.O.U.L. community!

We understand the value of having small, more personal groups to work with.

That is why we take a measured approach when deciding to work with you.

We really want to make sure it is a win/win for both of us!

Brands we've worked with...

The S.O.U.L. Plan Business Coaching is for you if…

You’re a Christian businesswoman ready to have a significant breakthrough in your business and life, and if you meet the following criteria:

  • You’ve launched your business but haven’t yet generated six-figure revenue.
  • You’re transitioning into a new business and need to start from scratch.
  • God is leading you to leave a day job that’s making you miserable, and you need to make a change and obey God — now.
  • You’re 100% committed to building a profitable business, not just “testing the water.”
  • You’re crystal clear that aligning your business purpose with God’s purpose for your life is possible and something you want to do.
  • You’re ready to learn new things and devote quality time to reading, learning, and prayer.
  • You’re committed to making profits and managing your finances well.
  • You’re ready to devote your best thinking, ideas, and support to other entrepreneurs.

The S.O.U.L. Plan Business Coaching is NOT for you if…

❌  You are not interested in applying Christian principles to your life and business.

❌  You’re not able to commit to attending the 12-week sessions.

❌  You’re not sure you want to run a for-profit business.

❌  You are not willing to sign a legal NDA* (non-disclosure agreement)

Now is a necessary time to invest in your most important asset - yourself!

And discover your purpose, raise capital and build a profitable business that changes lives!


The Investment for the Program

Payment Plan


3 monthly payments

Secures your spot in the S.O.U.L Plan 12-week Business Coaching Program for a 3 monthly payment and receive the following:

  • Immediate access to the Business and Finance Mini-course
  • Access to the Business Center’s marketplace of coaches, consultants, and advisors
  • Personal office hours with Julaine during the program
  • Full access to the Business Center’s online resources
  • Access to the G Corporation Community Private Facebook Group
  • The Purpose Passion Profits ebook and journal

Pay In Full


1x payment

Secures your spot in the S.O.U.L Plan 12-week Business Coaching Program for a one-time payment and receive the following:

  • Immediate access to the Business and Finance Mini-course
  • Access to the Business Center’s marketplace of coaches, consultants, and advisors
  • Personal office hours with Julaine during the program
  • Full access to the Business Center’s online resources
  • Access to the G Corporation Community Private Facebook Group
  • The Purpose Passion Profits ebook and journal

Hear from real people whose lives have changed tremendously under Julaine’s mentorship:

Kaila A., Diversity & Inclusion Consultant

"Being a G Corporation made me realize, 'wow, I am gifted, I am anointed, I am able to do this, I am fearfully and wonderfully created.' Having a coach call out the things within you and say 'you are so worthy' is powerful."

Tia G., Style Coach

"Becoming a G Corporation taught me to step into what God has for me, unapologetically. It's made such a difference, even the community affirmation that there is value in what I do and why I do it."

Sherrell G. Business Owner

"Your SOUL Plan is working for me! Ever since I read your book I have been following it and God has been not only blessing me, but my company also. Yesterday, my company received an outstanding community partner award from a well-known organization, this could not have been done without your influence."

Still on the fence?

If we were to guess the top 14 objections you may have about registering today, they would be these:

We are taking on all of the risks!

No one else offers this!

In closing…

There are many coaches out there who make their living providing business coaching.

They may coach you to become a better leader and make more profit but not to follow God's plan in the process - which is why not enough owners of for-profit enterprises are driving positive economic, social, environmental, and spiritual impacts in the world! 

It's time for God's people to step up, learn what it means to "come out of Babylon" (Rev. 18:4)  and create wealth with eternal benefits!

See you in the membership area!

Yours Truly,

Julaine Smith


Meet Your Instructors

What Other People Are Saying:

“Julaine is an incredible leader and grounded by her faith. It is evident that she leads with excellence, purpose and passion. I highly recommend her for your business needs to help move your business to the next level. Julaine offers tangible strategies to do so, and is a strong and brilliant leader who leads with dignity, love and respect for all.”

- Ranice & Ricardo I.

“Knowing God has a plan for my business and that plan is all about bringing Him glory through my success has given me new energy and greater commitment.”

- Rhonda B.

“One of my passions is to mentor young men and women in budget management skills. After hearing Julaine, I am even more inspired and want to build out a robust S.O.U.L. Plan! Julaine is dynamic, and speaks truth from her heart. Her words are still resonating in my heart and mind, days after I heard her speak.”

- Michelle H.