We now live in a
purpose-driven
economy.

The world of digitalization, disruptive business, changing consumer expectations, declining levels of trust in business and a new generation of employees, is reshaping expectations of the role business is to play in society. These changes are fueling a growing consensus among corporate executives that while profits are still important, purpose matters.

Inside this guide, you'll get access to marketplace statistics about purpose-driven businesses, questions to work through for your own life/business, and the first step to developing a S.O.U.L. Plan® to help guide your business.